Perfecting SEO with the Help of Great User Experience

A few years ago, the teams working on SEO and ones associated with the user experience had been fighting one another mainly due to the fact that their objectives were not compatible with each other. User experience teams used to focus on the users by providing them great experience on the websites in any way possible.

However, SEO teams didn’t have that objective in mind. They used to work entirely on building traffic through any means possible. And the factor which played its role in not overcoming this lack of compatibility between both of the departments was that Google wasn’t quite advanced to bridge this gap.

And since SEO was an influencing factor, the user experience was not considered the way it should have been by the search engines. For instance, SEO teams focused on placing big blocks of content while ignoring the fact that these bigger blocks are not admired by the users. Moreover, SEOs also used to place more links in the footer section, making the section quite massive. This was really killing the user experience.

Slowly, search engines evolved with the help of consistent and stable algorithmic updates. These updates ensured elimination of the “SEO Hacks” and, instead, encouraged SEOs to work on the ways to make their websites appealing for the users. Now, if you are going for the old school “SEO hacks” rather than focusing what users want from the website, you are not going to get a big favor from search engines.

Good thing that came out of this evolution is that SEO and user experience teams now have to work together because their goals are pretty much aligned.

In this scenario, it becomes more important to look what users want. When a user has a question, they want to get the most satisfying answer. In this scenario, there are a few things that you need to do in order to provide them the answer they need.

• Creating the satisfying answers and getting them to rank
• Getting clicks on them using snippets
• Making sure that the answer is available on a site that is fast and easy to use

Creating satisfying answer

In order to create a satisfying answer, you are going to have to understand the question first. That’s where the search intent comes in. the search intent basically refers to the intention that encouraged user to make the search. For instance, a search query “buy iPhone 11 online” clearly shows that the users is searching for the online resource from where the iPhone 11 can be purchased. In this scenario, Google and other big search engines are smart enough to know that this particular query can be entertained with the suggestions from e-commerce websites.

The next thing to take into consideration is creating the answer based on that search intent. Make sure that you have done good research about the search intent before creating the answer. While creating answer, do the good research and make sure that the answer is fulfilling.

Getting the clicks

Getting the clicks is all about the SEO work that you to do to bring traffic. However, the very first thing that you are going to have to do is to work on the right keywords. While working on the keywords, make sure that you are working on the search intent because that is how you are going to get your website displayed when user searches for the type of content you provide.

Next thing is to work on the Google Snippet. Google snippet provides an overview of the content present in the web page. Make sure that you display the best part of your content as an overview of what’s in the page.

Delivery answers fast

It is worth mentioning a research which states that 53% of the mobile users leave a page if it takes more than 3 seconds to load. In this scenario, it is quite important to make sure that your website loads faster. When it comes to making a website load faster, you are going to have to work on the coding and technologies that help your website load faster in the browsers.

Easy to use website

Ease of use is an important thing to consider when it comes to user experience. Since we are living in the era in which people like to be informed through their smartphones, you have to make sure that your website is capable of being attractive when it is loaded on the mobile screens. For this purpose, you are going to have to work on the navigation, the way content is shown in the page, right formatting, useful resources to help users understand more, and nice accessibility.