Tips for Keyword Research in 2019 for Better Traffic

For all those years, we have been using keyword research as a tool to improve optimization of the side in order to build links and have better online traffic. But the matter of fact is that keyword research sets the foundation of good SEO. It means that you are going to have to do the keyword research in right way to ensure better foundation building.

Fundamentals of keyword research

Until 2013, there was a discussion about keyword volume, competition and traffic among the people who used to do keyword research. The major tool used in this regard was Google Keyword Planner, and it remains on the top. However, the scenario has been changed quite drastically now. The focus has been shifted from keyword volume to search intent. Google now encourages SEOs to focus on what people want rather than looking for what could make search engines favoring their websites.

Having that said, it would be worth mentioning some tips which may help you to do better keyword research during 2019.

• Despite the fact that search volume can be misleading in some instances, you still need to consider it along with other factors such as traffic and clicks.
• If you want to create content on the topics that can give you a lot of traffic, you need to look at your competitors’ top performing pages. Then you can do a little more research to write something more interesting on those topics to have an edge.
• Analyzing search intent for a certain query is quite important if you want your website or page to rank. The best way is to check the top 10 results against a particular query. The top results are going to tell you a lot about the search intent.
• After analyzing the search intent, you will have to determine if you can serve for the search intent. If you can serve in this regard, you need to assess the difficulty involved in the process. If you cannot serve the search intent, you have got other topics to cover so move on.
• In order to assess the difficulty, you can use Ahref’s Keyword Difficulty score to determine the level of difficulty you are going to face while serving the search intent. If you want best results, you need to make the assessment manually. The main goal is to rank higher than your competitors. While links play an important role in this regard, they are not everything. The content you create is going to have more value.
• Look at the top three pages and find out the keyword they are targeting. The tool you can use in this regard can be Ahrefs’ Content Gap Analysis tool.
• The above mentioned technique is going to give you a list of keywords that you can target. You can create content that would focus those keywords.
• After creating content, you need to build high quality links. Link building now needs to be done in an intelligent manner so that everything could seem natural. The best practice is to write guest posts for the other high authority sites and put a link pointing at your site.

Looking at these tips, you can see that the basics of SEO are going to remain the same. There may the addition of a few things but it is not going to change what you need to do in order to set the basics of your SEO campaign.